Image SEO King, Craig Campbell, shares how to use images to get results in search engines

Glasgow based SEO expert Craig Campbell explains how to rank images in search engines and take the throne to become the Image SEO King.

Glasgow based SEO expert Craig Campbell explains how to rank images in search engines and take the throne to become the Image SEO King.

How to rate an image on search platforms

In order to search for a term like “Image SEO King” that receives little to no search volume, it is first necessary to change the title, alt text, filename and fill out all exif data. Do a Google search and use a Chrome extension like one-click SEO Meta to see what the competition is doing with their images. It’s surprising to see how many people don’t optimize these images that well.

Craig Campbell – Image SEO King

Does image size matter for image SEO?

Make sure the images are optimized in every possible way, some people will say larger images are captured by Google Discover so it depends what the goal is. If it’s a 3000KB image and every other 70KB is compressed and the target image will lag behind. Again look at the image sizes of the current ranking and not randomly posted statements and numbers

Is WebP better than JPEG?

Many case studies was conducted by industry leaders and the data suggests that WebP file sizes are 24-34% smaller than JPEGs and more widely used. There was a WebP comparative study that can be seen here that indicates.

Which websites can be used for image SEO?

Twitter is an excellent source to place an image to take advantage of the platform’s power, but there are many others as well, ideally one that allows editing of the title and alt text, and allows tweaking of any available data points.

Some other sites to consider for harnessing the sheer power of the platforms would be:

  • flicker
  • pin rest

And there are many more, but these are some of the best performing platforms apart from the usual social media platforms that are recommended to become an Image SEO King.

Pinterest is one of the most used platforms for image SEO, it’s certainly the one that many have used for image ranking contests, but it gets indexed so quickly. When time is of the essence and you only have 24 hours to play the game, this can seem daunting.

About Craig Campbell

Craig Campbell is one of the top SEO experts, podcasters and bloggers. He is an 18 year industry veteran who has worked with some of the leading names and brands in the industry. Craig Campbell continues to train and help SEO professionals through his blog, courses, Youtube channeland seminars, which have become a source of highly actionable and useful tips.


Craig Campbell – Image SEO King

[email protected] or call 07397 850 511.


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